Wells Fargo Launches “Celebrating Every Win” Campaign Featuring Marcello Hernández Ahead of Big Game
Photo Credit: Wells Fargo
SAN FRANCISCO, February 6, 2026 (FINANCE INTERVIEWS) — Financial services company Wells Fargo has announced the launch of a new advertising campaign titled “Celebrating Every Win,” featuring comedian and actor Marcello Hernández.
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The campaign highlights how the Wells Fargo Mobile Banking app supports customers in achieving personal financial goals, including managing savings and maintaining budgets. The advertisements depict Hernández appearing at various financial milestones with celebratory elements such as confetti, music, and dancing.
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Created in partnership with BBDO New York and directed by Jess Coulter of O Positive, the campaign focuses on everyday financial progress and small achievements that contribute to long-term financial well-being.
According to Wells Fargo, at its core, the “Celebrating Every Win” campaign underscores the company’s commitment to putting customers first by offering tools, guidance, and support designed to help customers make everyday financial progress.
“We're excited to team up with Marcello Hernández ahead of the Big Game and create a campaign that uses humor and a fresh perspective to celebrate the everyday wins that shape our customers' financial journeys. With this campaign we honor the fact that all financial milestones matter to our customers and show how Wells Fargo empowers them to achieve those wins,” said Holly Hynes, Chief Marketing Officer, Consumer Banking and Lending, Wells Fargo.
A teaser for the campaign debuted on February 2, followed by a 30-second commercial airing during the Big Game in regional markets and on select Telemundo stations. A national rollout is scheduled to begin February 8 across Samsung TVs, the Roku platform, Netflix’s ad-supported plan, and Peacock. Additional versions will run on Wells Fargo’s YouTube and social media channels.
According to the company, the campaign is designed to reinforce its focus on providing digital tools and resources that support customers’ financial management.
For more information, visit www.wellsfargo.com/everywin.
Source: Wells Fargo
