SoFi Names Vivian Tu as Chief of Financial Empowerment
Photo Credit: SoFi Technologies
SAN FRANCISCO, November 5, 2025 (FINANCE INTERVIEWS) — Financial technology company SoFi Technologies, Inc., a provider of digital financial services, has announced the appointment of Vivian Tu, financial specialist and CEO of Your Rich BFF, as the company’s first Chief of Financial Empowerment. According to the company, Tu will lead new financial literacy initiatives and oversee the launch of a Generational Wealth Fund program scheduled for 2026.
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Tu, a New York Times bestselling author and content creator with an audience of more than 10 million followers, will collaborate with SoFi on developing financial education content across multiple platforms, including social media, television, and member events. In a press release, the company stated that the initiative aims to enhance financial confidence and literacy among consumers facing record levels of debt.
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“I’ve seen firsthand how SoFi’s commitment to its members and innovative products has led people to confidently make the best financial decisions for themselves. Through education and guidance, I’ll show them how to use SoFi’s financial solutions — from high-yield savings to low-interest loans — to empower them and help them work toward their ambitions and long-term financial independence, wherever they are on their financial journey,” said Tu.
“Today more than ever, people want trustworthy and practical guidance on their finances. We are so excited to announce Vivian as SoFi’s Chief of Financial Empowerment to help people strengthen their financial literacy and confidently use SoFi products to get their money right. Together, we’re empowering more people to take control of their finances and achieve financial independence so they can realize their ambitions,” said Lauren Stafford Webb, Chief Marketing Officer at SoFi.
The new role expands on Tu’s existing two-year collaboration with SoFi, during which she hosted four seasons of the YouTube series “Richer Lives,” featuring interviews with public figures including Tony Hawk and Yara Shahidi about navigating major financial decisions.
For more information, visit www.sofi.com.
Source: SoFi Technologies, Inc.
