NeoCurrency Executive Eric Thiegs Receives IMA Lifetime Achievement Award
Photo Courtesy of NeoCurrency
Eric Thiegs, Head of Strategy and Growth at NeoCurrency, received the Incentive Marketing Association Lifetime Achievement Award during the organization's annual IMA Summit in Baltimore.
Finance Blog
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Finance Blog •
BALTIMORE, July 25, 2026, (FINANCE INTERVIEWS) -- Eric Thiegs, Head of Strategy and Growth at NeoCurrency, received the Incentive Marketing Association (IMA) Lifetime Achievement Award during the organization's annual IMA Summit in Baltimore.
Finance News
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Finance News •
The award, established in 2016, recognizes individuals who have made significant contributions to the incentive marketplace through career achievement, leadership, and service to the industry.
Thiegs joined NeoCurrency in 2023 and oversees strategy and growth initiatives for the company's digital rewards, incentives, and payment platform. The platform provides more than 3,000 digital gift card, prepaid, and cash-like reward options across 140 countries and 52 currencies through a single application programming interface.
Before joining NeoCurrency, Thiegs held leadership positions at Carlson Marketing Group, Access Development, National Gift Card, and TOTUS. Thiegs helped develop one of the first business-to-business gift card application programming interfaces and contributed to the development of the Gift Card Maturity Model, a framework designed to help brands manage gift card programs across multiple distribution channels.
Thiegs also helped introduce automated physical gift card fulfillment systems and has spoken at industry conferences hosted by organizations including the National Retail Federation, Loyalty360, the Incentive Marketing Association, the Incentive Gift Card Coalition, the Retail Gift Card Association, and the Gift Card & Voucher Association.
“When I started my career, I was a 25-year-old sending brand coupons and paper gift certificates to people via mail for Visa promotional offers. And now, 28 years later here at NeoCurrency, I have the fortune of guiding and implementing bleeding-edge global digital stored-value distribution best practices with world-class clients via APIs, mobile apps, loyalty programs and AI-enabled engagement programs. A lot has changed. I can’t wait for the future,” said Thiegs.
The Incentive Marketing Association is a trade organization representing companies involved in incentive, loyalty, recognition, rewards, and engagement programs.
NeoCurrency is a U.S.-based financial technology company that provides digital rewards, incentives, and payout solutions for businesses operating loyalty, employee recognition, promotions, market research, and sales incentive programs.
For more information, visit www.neocurrency.com.
Source: NeoCurrency
